Our Capabilities

SALES & MARKETING

Sales and Brand Marketing

  • Our experienced teams of brand managers are creative and aggressive in marketing the brands under all our principals.
  • In the fields we operate in, whether it may be healthcare or retail, senior management closely works together with exclusive teams under each principal for branding purposes across the country.
  • Many activities such as traditional advertising, online marketing, product launches, symposiums, exhibitions, round table discussions, and sponsorships are key to build each brand. They also work together with trade and product marketing teams to push sales.

Sales and Trade Marketing

  • Our experienced trade marketing team aims to increase sales and demand at the sub-distributor, wholesaler, and retailer level.
  • In the fields we operate, in whether it may be healthcare or retail, senior management works closely with the trade marketing teams of each brand to ensure that our partners in all channels have demand for our products. This is done through corporate promotions in regional territories, providing special incentives to wholesales and sub-distributors, and other creative means.

Sales and Product Marketing

  • Our sales and product marketing team works closely with the brand and trade marketing teams. This team is very experienced because they are excellent in strategic positioning, competitive differentiation, and messaging of the product to its customers.
  • They are also key in engaging with customers to understand their needs and behaviors.
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